Description
Join us for a delicious breakfast to start the day as you network with other attendees.
Welcome & Summit Kickoff
Description
Lessons on how Beazer Marketing is aligning brand strategy with sales and marketing execution to create lasting customer impact.
Maximize Visibility, Minimize Barriers: The Homes.com Advantage
Description
Discover New Homes on Homes.com, a comprehensive marketplace for new construction. Homebuilders can list all their communities, plans and move-in ready homes and connect directly with homebuyers – for free. Learn how The Homes.com network audience of over 100 million monthly visitors is utilizing our advanced search filters, immersive media and detailed listing pages to explore each new home and community. Get a behind-the-scenes look at Community Boost, our digital marketing solution designed to help you reach more new home buyers through priority placement, unlimited impressions, retargeting, a professional media package, and more!
Marketing Track
Description
Today’s home buyers aren’t just typing into search engines—they’re asking AI tools complex questions and expecting tailored results. This session explores how AI is reshaping buyer search behavior and what that means for your SEO strategy. From AI-generated answers in search results to chatbots and voice assistants recommending communities, discover how to align your content and SEO with the new AI-driven discovery process. Learn how to ensure your website appears where and how buyers are searching in 2025 and beyond.
Description
Today’s new construction buyer doesn’t just stumble into your funnel—they expect a seamless digital journey, compelling visuals, and call-to-actions that actually solve their problems. In this panel, hear directly from innovative homebuilders who are redefining what a “lead” looks like and how to convert them effectively. You’ll discover real-world strategies for creating high-quality experiences that capture attention early and convert faster—whether it's through interactive tools, visual storytelling, or CTA strategies that actually work. Join us to explore how homebuilders are transforming their lead generation tactics for a new generation of homebuyers.
OSC Track
Description
A high-performing OSC program thrives on alignment. This session dives into the dynamics of cross-team collaboration, including how to improve lead handoffs, campaign follow-through, and unified messaging. Bring your pain points—we’ll workshop them live.
Leadership Track
Description
Effective leadership begins with self-awareness. In this foundational session, you'll explore the "Lead from the Side" principles and gain insights into your personal leadership style. Learn how walking shoulder-to-shoulder with your team builds trust, enhances communication, and creates an environment primed for success.
Description
Some of our best learning takes place in the exchange of ideas with our peers. This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to take back to your team. You will have the ability to choose the two topics you find most engaging, and each of these small group discussions will be moderated by leading industry experts.
Marketing Track
Description
In the competitive world of home builder marketing, a well-executed paid media strategy can be the difference between a warm lead and a missed opportunity. But knowing how to launch, and more importantly, when you're truly ready, is just as critical as where and how you spend. This session is built to help marketers and business owners understand the foundational systems and structure needed to confidently invest in paid media and generate results. We’ll cover: When to Start Paid Media: It’s not about timing, it’s about readiness. Learn what internal systems need to be in place before spending your first dollar, including CRM setup, lead handling workflows, conversion tracking, and creative asset preparation. This segment will help you evaluate your marketing infrastructure and determine whether your team is truly ready to support paid campaigns. Where to Start: From Google and Meta to CTV and programmatic display, we’ll break down which platforms are best suited for different stages of the homebuyer journey, and how to prioritize channels based on your budget, market, and goals. How to Start: Gain practical insights into structuring campaigns, defining audiences, allocating budgets, testing creative, and tracking performance. You’ll leave with a clear, step-by-step framework for launching paid media with confidence and clarity. This session is ideal for marketers, sales leaders, and owners looking to build or strengthen a paid media engine that delivers real traffic, qualified leads, and bottom-line results.
Description
Social media can be a powerful tool—or a costly misstep. In this session, we’ll break down the essential do’s and don’ts for home builders looking to elevate their online presence. From best practices in tone, timing, and visuals to real examples of what not to do, you’ll leave with a roadmap for consistent, credible engagement. We’ll also explore how AI can help you generate content ideas, write captions, and monitor brand sentiment—without sounding like a robot (and like everyone else).
OSC Track
Description
As automation and AI become more prominent, OSCs must double down on connection. Learn how to deliver authentic, timely, and tailored experiences—even when lead volumes are high or buyer behavior shifts. Includes tactics for segmentation, messaging, and tone.
Description
With fewer new leads entering the funnel, the smartest OSCs are looking inward. This session focuses on mining old leads, reactivating the “not now” crowd, and crafting nurturing journeys that bring cold prospects back to life.
Leadership Track
Description
Leadership thrives on clear, measurable outcomes. This session will teach you how to identify and implement powerful Key Performance Indicators (KPIs), effectively use CRM tools, Mystery Shops, and other analytics to foster unbiased leadership, enhance team performance, and maintain motivational accountability.
Description
Your team is your greatest asset. Learn practical, proven strategies for recruiting top-tier talent, ensuring team members align with your organizational goals, and positioning them to thrive. Discover how to create a robust pipeline for sustained organizational success.
Building Success: How Smart Builders Are Marketing in an Unpredictable World
Description
The world is shifting at a breakneck pace — technologically, geopolitically, environmentally. Artificial Intelligence has made massive leaps, mortgage rates remain stubbornly high, and recent studies suggest renting may now be financially smarter than buying. At the same time, Americans are increasingly influenced by social media and non-traditional news outlets rather than legacy media. In this dynamic environment, how are today’s home builders adapting their marketing and sales strategies? Are you embracing AI to sharpen your approach or exploring new technologies to better connect with buyers? Join our panel of leading builders as they share real-world insights, creative strategies, and forward-thinking tactics for thriving in today’s challenging market.
Description
Our Summit wouldn't be complete without a fun night out! Join us for delicious hors d'oeuvres and cocktails while networking with other attendees.
5K FUN RUN - Bring your running shoes!
Description
Join us for a delicious breakfast to start the day as you network with other attendees.
Summit Day 2 Kickoff
Description
Today’s home buyers want more than a list of floor plans—they want to feel understood. In this fast-paced session, discover how your website can build stronger emotional connections with buyers through scalable personalization strategies. Whether it’s geo-targeted messaging, CRM-integrated content, or behavior-driven recommendations, you’ll learn how to create a digital experience that feels like it was designed just for them. We’ll walk through a 3-step personalization roadmap and show how even small changes can drive more engagement, more trust, and eventually more leads.
Marketing Track
Description
Rilla is the leading speach analytics software for in-person sales. Rilla has analyzed over 1 million conversations in homebuilding sales and today we're going to dive into the key metrics that lead to success. We'll cover things like the ideal talk ratio, words per minute, and share what the best reps across the country are saying to close more homes in 2025.
Description
It’s planning season, and the stakes are high. Budgets are under pressure. Demand is unpredictable. But the mission stays the same: sell more homes. In this candid panel conversation, Audience Town’s John Peragine sits down with forward-thinking builder marketers to unpack what it really takes to build a winning 2026 plan. We’ll talk about how the smartest teams are using real consumer data to make better decisions about who to build for, where to spend, and how to turn browsers into buyers. Because in a year like this, you can’t afford to guess. You need to know what’s working, who’s buying, and why. You’ll walk away with fresh insights, proven tactics, and a clear message: consumer data doesn’t just support your plan - it powers it.
OSC Track
Description
AI isn’t replacing OSCs—it’s empowering them. Learn hands-on ways to use AI for content generation, follow-up ideas, organization, and performance tracking. We’ll cover smart prompts, ethical use, and how to stay personal with machine help.
Description
Not all numbers are created equal. We’ll cut through the noise and focus on the key metrics that reflect effective OSC programs. We’ll identify data points that influence lead conversion, reveal follow-up gaps, and highlight customer experience wins.
Leadership Track
Description
The culmination of successful leadership involves creating a sustainable, winning culture. This session synthesizes lessons from earlier sessions, guiding you through the process of cultivating an organizational culture where leadership, accountability, talent acquisition, and retention synergistically drive continuous success and growth.
Description
Some of our best learning takes place in the exchange of ideas with our peers. This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to take back to your team. You will have the ability to choose the two topics you find most engaging, and each of these small group discussions will be moderated by leading industry experts.
Description
When resources are tight but expectations are high, AI can be a secret weapon. In this practical session, you’ll learn how to get more from tools like ChatGPT and Claude—as well as new alternatives—to create content that drives sales, no tech team or big budget required.
Bridging the Gap—Aligning Sales & Marketing to Accelerate Results
Description
Top-performing homebuilding organizations achieve exceptional results through strong collaboration between sales, marketing, and Online Sales Counselors (OSCs). This session explores practical leadership strategies that foster alignment and clarity across departments, ensuring everyone is working toward common goals. Learn how OSCs play a critical role as the bridge between marketing and sales, helping to streamline communication, improve processes, and drive overall performance. Gain insights into proven methods for defining shared objectives, building synergy between teams, and cultivating a culture of accountability that supports better outcomes and stronger employee retention. Takeaways: Establish clear, shared goals and KPIs to unify your sales, marketing, and OSC teams. Foster collaboration that consistently generates higher-quality leads and improved sales conversions. Develop a proactive, results-driven culture that motivates teams toward continuous improvement. Leverage strategic cross-training initiatives to enhance communication and team alignment.
Summit Wrap-up Activities
Description
Big Takeaways and Big Giveaways! You must be present to win!
Hosted By
OSC Track By
Leadership Track By
TESTIMONIALS
Attendees love this Summit!
See what they have to say...
Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!
Samantha Ostert
Skogman Homes
There was a lot of great information shared, and I appreciate how much of the information was actionable. Sometimes you go to these things, and they are more about camaraderie than substance. This week had a great mix of both.
Jaime Godwin
Director of Marketing Communications
Kolter homes
Attending the Home Builder Digital Marketing Summit was an incredibly inspiring experience. As an OSC Director tasked with building a new program for a large builder, I found the insights gained from industry leaders invaluable. The intimate setting fostered meaningful discussions, allowing me to delve deep into innovative strategies and best practices that can truly elevate our marketing efforts. Highly recommend it to anyone looking to elevate their digital marketing game in home building!
Jennifer O’Dell
Great Southern Homes
The 2024 Homebuilder Digital Marketing summit was one of the best summits I’ve attended. I really appreciated the smaller size, info-packed presentations by industry professionals, and numerous roundtable opportunities, which allowed for meaningful conversations and learning directly from my fellow homebuilder marketers. It was an invaluable experience to exchange ideas and strategies in such an engaging, collaborative setting.
Melissa Cervin
Vice President of Marketing
Lombardo Companies
It is great to hear from industry experts and talk with other people working in building across the country.
Cassidy Cornell
American Legend Homes
An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions. Roundtable discussions were invaluable! Great way to make connections with vendors and colleagues.
Alana Consolo
Christopher Alan Homes
So much content to digest but it was all amazing!
Heather Hoffman
Elliott Homes
The Home Builder Digital Marketing Summit was so valuable to me - between presentations, breakout sessions and networking, I walked away with so much knowledge, new connections and new ideas that I could take and act on immediately.
Michael Metz
I have been to a lot of summits before and this feels more like family and friendly with a lot of information.
Sandy Barsiq
OSC
Keystone Homes
It's been amazing to talk to different vendors and those who actually work in this industry and understand what we're going through in marketing and also have people who can give us, tools and resources and a way to improve our business.
Brittany Mitchell
Director of Marketing
D.R. Horton Colorado
Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.
Heidi Schroeder
eci Lasso
Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.
Gina Stango
Berks Homes
Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.
Ashley Pope
David Weekley Homes
I enjoyed the roundtables and connecting and learning from others in the industry.
Alexandra Esplin
Agile Homes
I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.
Gena Zestrijan
Keystone Homes
It was an intimate get together and you gave us a lot of time to network. We will be back for sure.
Steve Otto
Utility Connect
Truly one of the best marketing seminars inside the home building industry.
Chris Laskowski
Marketing Director
New Home Star
