Description
Join us for a delicious breakfast to start the day as you network with other attendees.
Welcome & Summit Kickoff
Confessions of a Connection Addict
Description
Hi, my name is Alaina Money-Garman and I’m addicted to making meaningful connections while building homes. In this session, I will count all the ways we strive to connect quickly and authentically with anyone and everyone who comes in contact with Garman Homes. I’ll also explain why connection and not the number of homes we build is the true currency of our business.
Description
Discover the latest insights into current homebuyer preferences, from ideal locations and preferred materials to the most sought-after features. Learn how home builders are adapting to these trends to drive sales and stay competitive. This data is drawn from NAHB's newly released What Home Buyers Really Want study for 2024, offering valuable takeaways for industry professionals.
Marketing Track
Description
In this session, you will learn: Digital & Customer Experience strategies tailored to your business goals Flexible, data-driven destinations Inbound paid media strategies Content best practices Leveraging social media Utilizing marketing automation Paula Huggett from the Bokka Group will provide actionable insights and practical tips to help you craft a robust digital strategy that drives sustainable growth. This presentation is designed to equip you with the knowledge and tools needed to navigate and thrive in the evolving digital landscape. Don't miss this opportunity to set your business up for long-term success.
Description
Join us for a panel discussion on how homebuilders are utilizing technology to more effectively engage today’s homebuyers and also transform the homebuyer journey for tomorrow’s homebuyers.
OSC Track
Description
Some of our best learning takes place in the exchange of ideas with our peers. This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to take back to your team. You will have the ability to choose the two topics you find most engaging, and each of these small group discussions will be moderated by leading industry experts.
Marketing Track
Description
A strong social media presence is crucial for attracting and converting homebuyers. But what does a winning social media strategy look like for a home builder? This interactive panel discussion, featuring a Vice President for a leading home builder marketing agency and representatives from regional home builders will break down the keys they’ve used to achieve social media success. In this session, you’ll learn: How to craft a comprehensive social media strategy. Learn how to develop a data-driven social plan that aligns with your overall marketing goals and target audience. Effective techniques for brainstorming engaging social media content that showcases your communities and resonates with potential buyers. How to leverage both paid advertising and organic content to maximize your reach and engagement. Valuable insights from real-world experiences, including both successful campaigns and social media blunders to avoid.
Description
Discover how to build an automated lead nurturing program that delivers consistent results in any market. In this fast-paced session, you will learn how to leverage social media, blog articles, premium content, email marketing, and marketing automation to build a marketing engine that generates and nurtures home buyer leads. Learn step-by-step how to implement a proven framework that has been refined over 13 years and implemented with dozens of builders in diverse markets. It's time to refresh your marketing plan to sustain a healthy prospect pipeline and safeguard your business during market fluctuations.
Building Success: Integrating Sales and Marketing for Happy Customers
Description
For the first time in over a decade the building industry is starting to experience a down market, but a down market doesn’t have to get you down, nor does it have to pull you under. Tune in to this live, and lively case study and see how 3 strong women on the leadership team of a local builder maintain a positive company culture, a smart marketing department, a well-trained sales team, and consistently high performing online sales counselor program. They meet and exceed their sales goals and keep customer satisfaction and company morale high while doing it.
Description
Our Summit wouldn't be complete without a fun night out! Join us for delicious hors d'oeuvres and cocktails while networking with other attendees.
Description
Join us for a delicious breakfast to start the day as you network with other attendees.
Summit Day 2 Kickoff
Description
In the early 2000s, home builders began to discover the benefits of using their website not just as a simple online brochure, but as an active lead generation tool. Now 25 years later, we are at the forefront of a new revolution in the way home builders use their websites to sell. The early adopters of online home sales are already blazing the trail, proving the naysayers wrong along the way. Many buyers have indicated that they are ready and willing to make large, expensive purchases, including a new home, completely online. The way that consumers are looking for and shopping for everything, including new homes, is evolving faster than ever, and if you as a builder do not adapt and understand how to connect with your prospective buyers online, you are losing sales to those who do. However, too many builders remain convinced that buying a home, at least the one they are selling, is too expensive, too complex, and too important of a purchase for someone to buy it on a website. But is it?
Marketing Track
Description
Still trusting your gut when it comes to knowing what consumers want and if your marketing works? Learn new insights about homebuyers from the leader in real estate consumer intelligence, from predictions to pet preferences, and how modern marketers at leading homebuilders are using consumer data to level-up their marketing planning, execution, and marketing attribution to become consumer experts and drivers of home sales within their organizations. After all, the best marketing is driven by data!
Description
Discover the latest SEO practices that every home builder must implement to enhance search engine visibility and drive organic traffic. This session will provide insights into Google's ranking factors and teach you the strategies needed to achieve online success and generate more organic leads. Whether you're a beginner or have an intermediate understanding of SEO, you'll learn actionable tips and best practices to optimize your website and content effectively. Join us to stay ahead of the curve with cutting-edge SEO techniques tailored specifically for the home building industry.
OSC Track
Description
Some of our best learning takes place in the exchange of ideas with our peers. This session offers you the opportunity to collaborate and share ideas with other builders and marketers during two round table breakouts designed to leave you inspired and full of new ideas to take back to your team. You will have the ability to choose the two topics you find most engaging, and each of these small group discussions will be moderated by leading industry experts.
Description
Are you hitting the bullseye with your marketing strategy? Join our panel of builder experts for a discussion on what they are doing in today’s landscape of high interest rates and home prices to attract the perfect homebuyers—those who have the means to make their dream home a reality. What clever tools are they using to stay ahead? Perhaps AI magic and digital engagement, or captivating blog posts and social media wizardry? Are incentives and educating buyers on affordability part of the equation? Our panel will share the tools and strategies they are using to successfully market and sell new homes.
Summit Wrap-up Activities
Description
Big Takeaways and Big Giveaways! You must be present to win!
Hosted By
FEATURING OSC EDUCATION PRESENTED BY
TESTIMONIALS
Attendees love this Summit!
See what they have to say...
Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!
Samantha Ostert
Skogman Homes
It's been amazing to talk to different vendors and those who actually work in this industry and understand what we're going through in marketing and also have people who can give us, tools and resources and a way to improve our business.
Brittany Mitchell
Director of Marketing
D.R. Horton Colorado
There was a lot of great information shared, and I appreciate how much of the information was actionable. Sometimes you go to these things, and they are more about camaraderie than substance. This week had a great mix of both.
Jaime Godwin
Director of Marketing Communications
Kolter homes
Attending the Home Builder Digital Marketing Summit by Blue Tangerine was an incredibly inspiring experience. As an OSC Director tasked with building a new program for a large builder in the South, Great Southern Homes, I found the insights gained from industry leaders invaluable. The intimate setting fostered meaningful discussions, allowing me to delve deep into innovative strategies and best practices that can truly elevate our marketing efforts. Highly recommend it to anyone looking to elevate their digital marketing game in home building!
Jennifer O’Dell
Great Southern Homes
It is great to hear from industry experts and talk with other people working in building across the country.
Cassidy Cornell
American Legend Homes
An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions. Roundtable discussions were invaluable! Great way to make connections with vendors and colleagues.
Alana Consolo
Christopher Alan Homes
So much content to digest but it was all amazing!
Heather Hoffman
Elliott Homes
I have been to a lot of summits before and this feels more like family and friendly with a lot of information.
Sandy Barsiq
OSC
Keystone Homes
Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.
Heidi Schroeder
eci Lasso
Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.
Gina Stango
Berks Homes
Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.
Ashley Pope
David Weekley Homes
I enjoyed the roundtables and connecting and learning from others in the industry.
Alexandra Esplin
Agile Homes
I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.
Gena Zestrijan
Keystone Homes
It was an intimate get together and you gave us a lot of time to network. We will be back for sure.
Steve Otto
Utility Connect
Truly one of the best marketing seminars inside the home building industry.
Chris Laskowski
Marketing Director
New Home Star
