SUMMIT FAQ
Learning Tracks
The Marketing Track is designed for home builder marketing professionals who want to stay ahead of the curve in the ever-evolving digital landscape. We'll have individual speakers and panels focused on key marketing topics and practical strategies that drive real results. Whether you’re looking to generate more leads, improve conversions, or build lasting customer relationships, these sessions are packed with expert insights and actionable takeaways tailored to the home building industry.
Learning Outcomes:
Participants in the Marketing Track will:
-
Discover emerging trends and best practices in digital marketing specific to home builders.
-
Gain strategies for managing and optimizing digital marketing programs.
-
Walk away with actionable tools and frameworks to apply immediately within their organizations.
Online Sales Counselor Training Track
Presented in partnership with Blue Gypsy Inc. for our third year together, this immersive breakout training track is designed specifically for both seasoned and newer Online Sales Counselors (OSCs), and those responsible for setting up or optimizing OSC programs. Attendees will gain practical insights to elevate their effectiveness, enthusiasm, and mastery of their role.
Learning Outcomes:
- Understand best practices for collaborating seamlessly with marketing and sales teams to strengthen OSC programs and enhance overall lead conversion.
- Gain actionable strategies to reignite your passion and maintain sustained motivation and enthusiasm in your OSC role.
- For new OSCs, learn foundational elements to effectively launch and establish a successful and scalable OSC program from the ground up.
- Leverage existing tools and technology to simplify processes and optimize performance.
- Explore proven techniques to efficiently manage high lead volumes while maintaining personalized and engaging customer interactions.
- Learn what to measure and analyze to optimize performance through key metrics specific to OSCs.
Presented in partnership with New Homes Solutions Consulting's "Lead from the Side Academy," this interactive breakout program is designed specifically for home building owners, operational leaders, sales and marketing executives, and those aspiring to leadership roles. Attendees will explore essential leadership skills, motivational accountability, and strategies for recruiting and retaining top talent.
Learning Outcomes:
- Understand and apply the "Lead from the Side" philosophy to create a collaborative and effective team environment.
- Discover effective strategies for setting, measuring, and maximizing Key Performance Indicators (KPIs).
- Implement motivational accountability techniques to drive team engagement and performance.
- Learn best practices for recruiting and retaining top talent in a competitive market.
- Develop actionable leadership skills to enhance organizational culture and improve overall company performance.
Summit Details
The registration fee includes attendance on both days of the summit, breakfast and lunch on both days as well as an evening Happy Hour reception with hors d'oeuvres and cocktails.
-
Marketing Directors/VPs
-
Marketing Managers
-
Builder Owners
-
Online Sales Counselors
This 2025 Home Builder Digital Marketing Summit will be held in Atlanta, Georgia on September 24 & 25. Location details TBA soon!
The Summit will cover a variety of hot topics in Home Builder Digital Marketing. Last year's topics covered digital marketing tips for websites, local SEO tips, how to grow sales by connecting emotionally with your customers, exclusive research into home buyer attitudes, analytics tools for your website, and a diverse range of roundtable learning discussions.
We have a mix of home building industry and marketing experts and fellow builders. Speakers for the 2024 Home Builder Digital Marketing Summit are shown on the Speakers page.
We will have several different learning formats during the two days of the Summit, with some speaker-led sessions, interactive panel sessions, turbo tutorial sessions, several roundtable breakouts and smaller group discussions. We will have separate Marketing and OSC track breakouts that include training sessions for Online Sales Counselors led by Blue Gypsy Inc.
Our goal is to provide you with an opportunity to engage in learning and walk away with actionable ideas to take home and share with your team.
Yes, wifi will be available in the meeting rooms at the City Club Raleigh.
While there is not a specific dress code, we encourage you to dress comfortably. Most attendees come in business casual attire. Daytime temperatures in mid-October in Raleigh is 80 degrees, while evenings will cool off to 60 degrees.
Pricing for the 2024 Home Builder Digital Marketing Summit:
- Early Bird Pricing through 6/30/2024: $795 per person
- Between 7/1/2024 and 9/30/2024: $995 per person
- After 10/1/2024: $1195 per person
On both days of the event, we will provide breakfast and lunch. In addition, we will host an evening Happy Hour, where we will provide drinks and hors d'oeuvres. If you have dietary needs that we should be aware of, please email us at Summit@bluetangerine.com.
If you are unable to find the answers you are looking for here please feel free to reach out to our team at Summit@bluetangerine.com and we will be happy to help you.
While we would love for you to attend, we understand that sometimes situations arise where you may not be able to attend. Your registration if fully transferrable to another individual within your company. Refunds may be given up to 15 days prior to the event, less a $50 cancellation fee. No refunds will be given within 14 days of the event.
Location and Transportation
The 2025 Summit will be held in Atlanta, Georgia, September 24 & 25, 2025 at The Commerce Club Atlanta.
The Commerce Club Atlanta
191 Peachtree St NE
49th Floor
Atlanta, GA 30303
1 404-222-0191
The Hartsfield-Jackson Atlanta International Airport is about 30-40 minutes from The Commerce Club, depending on traffic and time of day.
There are several transportation options available at the Hartsfield-Jackson Atlanta International Airport downtown Atlanta, including:
- Taxis
- Private Shuttle services
- Uber/Lyft
It is not necessary to rent a car unless you would like to explore the area. The hotel is located about 12 miles from the Hartsfield-Jackson International Airport where taxi, rideshare and other transportation services are available.
More details to come soon...
More details to come soon...
More details to come soon...
More details to come soon...
If you're staying at the Residence Inn Marriott Raleigh Downtown, overnight parking is available.
Daily: $15
Additional Parking Information
Register vehicle at check-in for access to parking garage which is attached to hotel. No trailers or motorcycles.
Register
Hosted By
FEATURING OSC EDUCATION PRESENTED BY
TESTIMONIALS
Attendees love this Summit!
See what they have to say...
Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!
Samantha Ostert
Skogman Homes
There was a lot of great information shared, and I appreciate how much of the information was actionable. Sometimes you go to these things, and they are more about camaraderie than substance. This week had a great mix of both.
Jaime Godwin
Director of Marketing Communications
Kolter homes
Attending the Home Builder Digital Marketing Summit was an incredibly inspiring experience. As an OSC Director tasked with building a new program for a large builder, I found the insights gained from industry leaders invaluable. The intimate setting fostered meaningful discussions, allowing me to delve deep into innovative strategies and best practices that can truly elevate our marketing efforts. Highly recommend it to anyone looking to elevate their digital marketing game in home building!
Jennifer O’Dell
Great Southern Homes
The 2024 Homebuilder Digital Marketing summit was one of the best summits I’ve attended. I really appreciated the smaller size, info-packed presentations by industry professionals, and numerous roundtable opportunities, which allowed for meaningful conversations and learning directly from my fellow homebuilder marketers. It was an invaluable experience to exchange ideas and strategies in such an engaging, collaborative setting.
Melissa Cervin
Vice President of Marketing
Lombardo Companies
It is great to hear from industry experts and talk with other people working in building across the country.
Cassidy Cornell
American Legend Homes
An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions. Roundtable discussions were invaluable! Great way to make connections with vendors and colleagues.
Alana Consolo
Christopher Alan Homes
So much content to digest but it was all amazing!
Heather Hoffman
Elliott Homes
The Home Builder Digital Marketing Summit was so valuable to me - between presentations, breakout sessions and networking, I walked away with so much knowledge, new connections and new ideas that I could take and act on immediately.
Michael Metz
I have been to a lot of summits before and this feels more like family and friendly with a lot of information.
Sandy Barsiq
OSC
Keystone Homes
It's been amazing to talk to different vendors and those who actually work in this industry and understand what we're going through in marketing and also have people who can give us, tools and resources and a way to improve our business.
Brittany Mitchell
Director of Marketing
D.R. Horton Colorado
Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.
Heidi Schroeder
eci Lasso
Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.
Gina Stango
Berks Homes
Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.
Ashley Pope
David Weekley Homes
I enjoyed the roundtables and connecting and learning from others in the industry.
Alexandra Esplin
Agile Homes
I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.
Gena Zestrijan
Keystone Homes
It was an intimate get together and you gave us a lot of time to network. We will be back for sure.
Steve Otto
Utility Connect
Truly one of the best marketing seminars inside the home building industry.
Chris Laskowski
Marketing Director
New Home Star
