Builder Marketing Summit Agenda

BUILDER MARKETING SUMMIT

This is where ideas spark, strategies click, and connections grow.

At the Summit, you'll experience engaging sessions, small group roundtables, fast-paced turbo tutorials, and expert-led presentations. With dedicated tracks for Marketing, OSC, and Leadership, plus plenty of networking opportunities and time to connect, the event is designed to energize you and your business.

How the Tracks Work

Core Marketing sessions bring the entire audience together
Dedicated OSC and Leadership breakouts provide role-specific insights

Explore the Tracks > See detailed schedule >

Pre-Summit
Tuesday, September 22, 2026

1:00 PM

2 Available
Pre-Summit 3-Hour Masterclass

DAY 1
Wednesday, September 23, 2026

8:00 AM

Arrival
Check-in & Networking Breakfast

9:00 AM

Sessions
Day 1 Kickoff & General Sessions

10:30 AM

Tracks

Marketing Track
Marketing Track Sessions

OSC Track
OSC Track Sessions

Leadership Track
Leadership Track Sessions

12:00 PM

Lunch
Networking Lunch

1:00 PM

Choose 2
Roundtable Breakouts

2:00 PM

Tracks

Marketing Track
Marketing Track Sessions

OSC Track
OSC Track Sessions

Leadership Track
Leadership Track Sessions

3:15 PM

Break
Networking Break - Networking With Sponsors

3:45 PM

Sessions
Sessions

4:30 PM

Recap
Day 1 Wrap Up

6:00 PM

Reception
Networking Happy Hour

DAY 2

Thursday, September 24, 2026

8:00 AM

Breakfast
Networking Breakfast

9:00 AM

Sessions
Day 2 Kickoff and General Sessions

10:30 AM

Tracks

Marketing Track
Marketing Track Sessions

OSC Track
OSC Track Sessions

Leadership Track
Leadership Track Sessions

12:00 PM

Lunch
Networking Lunch

1:00 PM

Choose 2
Roundtable Breakouts

2:00 PM

Sessions
Sessions

3:20 PM

Takeaways Giveaways
Summit Wrap-Up

Built for Individuals and Builder Teams

The Summit is anchored by our core Marketing sessions, with focused OSC and Leadership breakouts woven throughout the agenda.

Attend solo and gain a complete strategic perspective.

Or bring your team to:

Hear the same core insights
Split off for role-specific sessions
Reconnect aligned and ready to execute

Whether you come alone or with colleagues, you’ll leave with actionable ideas you can implement immediately.

Join Builder Marketers in Dallas

Two days. Three tracks. Real takeaways. Bring your team.

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Track Summary

Session Track Information

The Marketing Track is where home builder marketing professionals come to sharpen their skills, trade ideas with peers, and leave with strategies they can actually use. You'll join all attendees for keynotes, panels, and networking throughout the two days, plus breakout sessions designed specifically for marketers — covering everything from lead generation and conversion to digital program optimization and customer experience.

Learning outcomes

Spot the trends and best practices in home builder digital marketing worth your attention
Build and optimize marketing programs that perform
Apply practical tools and frameworks the moment you're back at your desk

Presented in partnership with Blue Gypsy Inc., the OSC Track gives Online Sales Counselors a seat at the full summit, plus dedicated time to go deep on the topics most relevant to your role. Whether you're new to online sales or a seasoned pro, you'll join all attendees for general sessions and networking, then step into focused breakouts built around lead conversion, program optimization, team collaboration, and the mindset that keeps high-performing OSCs motivated.

Learning outcomes

Collaborate more effectively with your marketing and sales teams to strengthen lead conversion
Manage high lead volumes without losing the personal touch that closes sales
Leverage existing tools and technology to simplify processes and optimize performance
Track the right metrics to know what's working and what to fix
Show up to your role with renewed energy and focus

Presented in partnership with New Homes Solutions Consulting's Lead from the Side Academy, the Leadership Track gives home building owners, sales and marketing executives, and emerging leaders both the big picture and the practical tools to lead more effectively. You'll join all attendees for general sessions and networking throughout the summit, then step into interactive breakouts built around the leadership skills that strengthen teams, improve performance, and build organizations people want to be part of.

Learning outcomes

Apply the "Lead from the Side" philosophy to build a more collaborative, effective team
Set, track, and act on the KPIs that drive real performance
Use motivational accountability to keep your team engaged — not just compliant
Recruit and retain top talent in a competitive hiring environment
Take concrete steps to strengthen your organization's culture from the inside out

Shared Experiences