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AGENDA

The event will feature interactive sessions, small group roundtable discussions, learning labs, expert presenters, three tracks including Marketing, OSC and Leadership, time for networking, and time for fun too!  Our summit will equip you with the network and the know-how to stay relevant and ahead of the competition in the constantly changing home builder market. Learn more about each track here.

 

Wednesday, September 24, 2025

MARKETING TRACK OSC TRACK LEADERSHIP TRACK

8:00 AM: Check-in & Networking Breakfast

9:00 AM: Day 1 Kickoff & General Sessions
10:30 AM: Marketing Track Sessions

10:30 AM: OSC Track Sessions

10:30 AM: Leadership Track Sessions

12:00 PM: Networking Lunch
1:00 PM: Roundtable Breakouts
2:00 PM: Marketing Track Sessions

2:00 PM: OSC Track Sessions

2:00 PM: Leadership Track Sessions
5:00 PM: Day 1 Wrap Up
6:00 PM: Networking Reception
 

Thursday, September 25, 2025

MARKETING TRACK OSC TRACK LEADERSHIP TRACK

8:00 AM: Networking Breakfast

9:00 AM: Day 2 Kickoff Session

10:15 AM: Marketing Track Sessions

10:15 AM: OSC Track Sessions

10:15 AM: Leadership Track Sessions

12:00 PM: Networking Lunch

1:00 PM: Roundtable Breakouts

2:00 PM: Sessions
3:45 PM: Summit Wrap-Up

 

TRACK INFORMATION

Marketing Track

This is the main track for the summit, designed for all home builder marketing professionals who want to stay ahead of the curve in the ever-evolving digital landscape. Individual speakers and panels will focus on key marketing topics and practical strategies that drive real results. Whether you’re looking to generate more leads, improve conversions, or build lasting customer relationships, these sessions are packed with expert insights and actionable takeaways tailored to the home building industry. 

Learning Outcomes: 

  • Discover emerging trends and best practices in digital marketing specific to home builders. 
  • Gain strategies for managing and optimizing digital marketing programs. 
  • Walk away with actionable tools and frameworks to apply immediately within their organizations.

OSC (Online Sales Counselor) Track 

This track is a specialized learning track that will have time in the Marketing track and breakout sessions, as noted in the agenda. Presented in partnership with Blue Gypsy Inc. for our third year together, this immersive breakout training track is designed specifically for both seasoned and newer Online Sales Counselors (OSCs), and those responsible for setting up or optimizing OSC programs. Attendees will gain practical insights to elevate their effectiveness, enthusiasm, and role mastery. 

Learning Outcomes: 

  • Understand best practices for collaborating seamlessly with marketing and sales teams to strengthen OSC programs and enhance overall lead conversion. 
  • Gain actionable strategies to reignite your passion and maintain sustained motivation and enthusiasm in your OSC role. 
  • For new OSCs, learn foundational elements to effectively launch and establish a successful and scalable OSC program from the ground up. 
  • Leverage existing tools and technology to simplify processes and optimize performance. 
  • Explore proven techniques to efficiently manage high lead volumes while maintaining personalized and engaging customer interactions. 
  • Learn what to measure and analyze to optimize performance through key metrics specific to OSCs.

Leadership Track

This track is a specialized learning track that will have time in the Marketing track and breakout sessions, as noted in the agenda. Presented in partnership with New Homes Solutions Consulting's "Lead from the Side Academy," this interactive breakout program is designed specifically for home building owners, operational leaders, sales and marketing executives, and those aspiring to leadership roles. Attendees will explore essential leadership skills, motivational accountability, and strategies for recruiting and retaining top talent. 

Learning Outcomes: 

  • Understand and apply the "Lead from the Side" philosophy to create a collaborative and effective team environment. 
  • Discover effective strategies for setting, measuring, and maximizing Key Performance Indicators (KPIs). 
  • Implement motivational accountability techniques to drive team engagement and performance. 
  • Learn best practices for recruiting and retaining top talent in a competitive market. 
  • Develop actionable leadership skills to enhance organizational culture and improve overall company performance.

 

Hosted By

Blue Tangerine Logo
Outhouse Logo

OSC Track By

Blue Gypsy Logo

Leadership Track By

New Homes Solutions Consulting Logo

TESTIMONIALS

Attendees love this Summit!
See what they have to say...

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Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

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There was a lot of great information shared, and I appreciate how much of the information was actionable. Sometimes you go to these things, and they are more about camaraderie than substance. This week had a great mix of both.

Jaime Godwin
Director of Marketing Communications
Kolter homes

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Attending the Home Builder Digital Marketing Summit was an incredibly inspiring experience. As an OSC Director tasked with building a new program for a large builder,  I found the insights gained from industry leaders invaluable. The intimate setting fostered meaningful discussions, allowing me to delve deep into innovative strategies and best practices that can truly elevate our marketing efforts. Highly recommend it to anyone looking to elevate their digital marketing game in home building!

Jennifer O’Dell
Great Southern Homes

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The 2024 Homebuilder Digital Marketing summit was one of the best summits I’ve attended. I really appreciated the smaller size, info-packed presentations by industry professionals, and numerous roundtable opportunities, which allowed for meaningful conversations and learning directly from my fellow homebuilder marketers. It was an invaluable experience to exchange ideas and strategies in such an engaging, collaborative setting.

Melissa Cervin
Vice President of Marketing
Lombardo Companies

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It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

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An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions.  Roundtable discussions were invaluable!  Great way to make connections with vendors and colleagues.

Alana Consolo
Christopher Alan Homes

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So much content to digest but it was all amazing!

Heather Hoffman
Elliott Homes

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The Home Builder Digital Marketing Summit was so valuable to me - between presentations, breakout sessions and networking, I walked away with so much knowledge, new connections and new ideas that I could take and act on immediately.

Michael Metz

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I have been to a lot of summits before and this feels more like family and friendly with a lot of information.

Sandy Barsiq
OSC
Keystone Homes

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It's been amazing to talk to different vendors and those who actually work in this industry and understand what we're going through in marketing and also have people who can give us, tools and resources and a way to improve our business.

Brittany Mitchell
Director of Marketing
D.R. Horton Colorado

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Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

Heidi Schroeder
eci Lasso

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Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

Gina Stango
Berks Homes

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Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

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I enjoyed the roundtables and connecting and learning from others in the industry.

Alexandra Esplin
Agile Homes

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I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.

Gena Zestrijan
Keystone Homes

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It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

Steve Otto
Utility Connect

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Truly one of the best marketing seminars inside the home building industry.

Chris Laskowski
Marketing Director
New Home Star