Are you hitting the bullseye with your marketing strategy? Join our panel of builder experts for a discussion on what they are doing in today’s landscape of high interest rates and home prices to attract the perfect homebuyers—those who have the means to make their dream home a reality. What clever tools are they using to stay ahead? Perhaps AI magic and digital engagement, or captivating blog posts and social media wizardry? Are incentives and educating buyers on affordability part of the equation? Our panel will share the tools and strategies they are using to successfully market and sell new homes.