Stephani Alsop

Director of Marketing / Artisan Built Communities
Stephani Alsop, Speaker from Artisan Built Communities

Stephani Alsop serves as the Marketing Director for Artisan Built Communities, where she leads marketing initiatives that drive growth and engagement. With a passion for innovative strategies, Stephani manages everything from public relations and event coordination to email marketing and website management.

Originally from Germany, Stephani holds a Bachelors-equivalent degree in Business Management and brings a diverse background in sales and marketing. She started her career with Europe’s largest telecommunications provider before moving to the United States in 2012, where she shifted into real estate marketing.

Since joining Artisan Built Communities in 2019, Stephani has spearheaded branding efforts, established brand standards and managed the company’s marketing budget, all while overseeing the design, identity and launch of new communities. Other responsibilities Stephani spearheads include all online marketing efforts and sales traffic audits.

Fluent in both German and English, Stephani enjoys the freedom to explore new and creative marketing approaches at Artisan Built. Under her leadership, the company has won ten prestigious marketing OBIE Awards from the Greater Atlanta Home Builder’s Association. In addition, Stephani serves on the board of the Professional Women in Building Council, part of the Greater Atlanta Home Builders Association.

Outside of work, Stephani loves to travel, especially to visit her native Germany, and enjoys spending time with her dog, Chase. She’s passionate about experiencing local culture through dining and staying connected with friends.

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TESTIMONIALS

Attendees love this Summit!
See what they have to say...

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Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

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It's been amazing to talk to different vendors and those who actually work in this industry and understand what we're going through in marketing and also have people who can give us, tools and resources and a way to improve our business.

Brittany Mitchell
Director of Marketing
D.R. Horton Colorado

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There was a lot of great information shared, and I appreciate how much of the information was actionable. Sometimes you go to these things, and they are more about camaraderie than substance. This week had a great mix of both.

Jaime Godwin
Director of Marketing Communications
Kolter homes

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Attending the Home Builder Digital Marketing Summit by Blue Tangerine was an incredibly inspiring experience. As an OSC Director tasked with building a new program for a large builder in the South, Great Southern Homes,  I found the insights gained from industry leaders invaluable. The intimate setting fostered meaningful discussions, allowing me to delve deep into innovative strategies and best practices that can truly elevate our marketing efforts. Highly recommend it to anyone looking to elevate their digital marketing game in home building!

Jennifer O’Dell
Great Southern Homes

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It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

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An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions.  Roundtable discussions were invaluable!  Great way to make connections with vendors and colleagues.

Alana Consolo
Christopher Alan Homes

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So much content to digest but it was all amazing!

Heather Hoffman
Elliott Homes

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I have been to a lot of summits before and this feels more like family and friendly with a lot of information.

Sandy Barsiq
OSC
Keystone Homes

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Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

Heidi Schroeder
eci Lasso

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Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

Gina Stango
Berks Homes

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Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

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I enjoyed the roundtables and connecting and learning from others in the industry.

Alexandra Esplin
Agile Homes

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I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.

Gena Zestrijan
Keystone Homes

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It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

Steve Otto
Utility Connect

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Truly one of the best marketing seminars inside the home building industry.

Chris Laskowski
Marketing Director
New Home Star