Erica Waddell

Account Manager / Blue Tangerine

Erica Waddel is a seasoned Account Manager at Blue Tangerine, a top website and digital marketing agency focused on the home builder industry. She collaborates closely with clients to develop their marketing goals and strategies utilizing her knowledge of services such as SEO, Paid Search, Email Marketing, Social Media, Geofencing, and Website Design.

Erica's experience includes 12+ years of Account Management expertise, as well as home builder marketing, ecommerce, website design, email, and analysis. Before joining the Blue Tangerine team, Erica utilized her knowledge in product, analysis, and marketing to help grow stagnant sales from $8 million to an impressive $23.5 million as the Account Manager for an importer and supplier of major retailers. Erica thrives at the intersection of marketing and data and loves to apply that passion and knowledge to strategies and results for clients.

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Presentations

Turbo Tutorial - How to Set Your Paid Media Budget

Hosted By

FEATURING OSC EDUCATION PRESENTED BY

TESTIMONIALS

Attendees love this Summit!
See what they have to say...

Great way to learn from other pros in the industry not only from the presentations but from the connections made throughout the conference!

Samantha Ostert
Skogman Homes

It's been amazing to talk to different vendors and those who actually work in this industry and understand what we're going through in marketing and also have people who can give us, tools and resources and a way to improve our business.

Brittany Mitchell
Director of Marketing
D.R. Horton Colorado

There was a lot of great information shared, and I appreciate how much of the information was actionable. Sometimes you go to these things, and they are more about camaraderie than substance. This week had a great mix of both.

Jaime Godwin
Director of Marketing Communications
Kolter homes

Attending the Home Builder Digital Marketing Summit by Blue Tangerine was an incredibly inspiring experience. As an OSC Director tasked with building a new program for a large builder in the South, Great Southern Homes, I found the insights gained from industry leaders invaluable. The intimate setting fostered meaningful discussions, allowing me to delve deep into innovative strategies and best practices that can truly elevate our marketing efforts. Highly recommend it to anyone looking to elevate their digital marketing game in home building!

Jennifer O’Dell
Great Southern Homes

It is great to hear from industry experts and talk with other people working in building across the country.

Cassidy Cornell
American Legend Homes

An intimate event that brought in top level professionals who shared valuable information & insights and made themselves available for one-on-one discussions. Roundtable discussions were invaluable! Great way to make connections with vendors and colleagues.

Alana Consolo
Christopher Alan Homes

So much content to digest but it was all amazing!

Heather Hoffman
Elliott Homes

I have been to a lot of summits before and this feels more like family and friendly with a lot of information.

Sandy Barsiq
OSC
Keystone Homes

Full brain, full notebook, full heart. It’s inspiring to spend time with people who passionately want to make our industry better.

Heidi Schroeder
eci Lasso

Learned SO MUCH today at the Home Builder Digital Marketing Summit. Met some great people and our hosts were the best! Kelly and I crammed in SO MUCH this week our heads are filled with a gazillion ideas.

Gina Stango
Berks Homes

Got the privilege of representing David Weekley Homes at the Home Builder Digital Marketing Summit last week! Lots of great conversation and innovative marketing ideas.

Ashley Pope
David Weekley Homes

I enjoyed the roundtables and connecting and learning from others in the industry.

Alexandra Esplin
Agile Homes

I greatly appreciated the opportunity to hear from leaders in the industry as well as the different vendors who have innovated to make our jobs easier and more effective.

Gena Zestrijan
Keystone Homes

It was an intimate get together and you gave us a lot of time to network. We will be back for sure.

Steve Otto
Utility Connect

Truly one of the best marketing seminars inside the home building industry.

Chris Laskowski
Marketing Director
New Home Star